Café Joy

A café in Mexico City has become known during the World Cup as the “Losers Café.” Fans whose teams have been eliminated gather there, wearing their jerseys, sharing free drinks, and swapping stories of heartbreak. The café hangs the flags of eliminated teams outside and has become a gathering place for disappointed supporters from all over the world. Instead of watching alone or heading home frustrated, fans stay, tell stories, relive the highs and lows, and commiserate together. What started as a funny promotion has turned into something much bigger.  A place where heartbreak gets shared and strangers become friends over a common loss. Click the link below to read about this gathering place.

Cafe Joy

Leave a comment